Labubu × Coca-Cola Limited Series – Rarity Story & Labubu for Sale in the UK

The world of designer toys thrives on creativity, nostalgia, and unexpected artistic pairings — and the Labubu × Coca-Cola Limited Series stands as one of the most iconic official collaborations released to date. Blending the mischievous charm of Labubu with the global pop-culture presence of Coca-Cola, this collection delivers a vibrant, refreshing, and highly collectible experience that has captivated fans worldwide. Now, UK collectors have embraced the series enthusiastically, seeking rare variants, special editions, and the unique visual storytelling that defines this partnership.

This official collaboration elevates Labubu’s whimsical universe by integrating Coca-Cola’s signature red branding, retro Americana themes, and holiday-season nostalgia. From the classic Vinyl Face figures to the unique blind box editions and highly coveted secret releases, the Labubu × Coca-Cola series is more than a limited collection — it’s a celebration of brand heritage, character art, and collectible culture.

In this complete UK collector’s guide, we explore the full series, the rarity story behind each piece, expert buying tips, and where to purchase authentic Labubu × Coca-Cola merch in the United Kingdom.

The Story Behind the Labubu × Coca-Cola Collaboration

Coca-Cola collaborations have long been a key part of pop culture, appearing in fashion, toys, games, and art collectibles. The brand’s instantly recognisable red palette, iconic typography, and joyful marketing themes make it an ideal match for Labubu — a beloved character known for its expressive face, festive energy, and cheeky personality.

This official collaboration brings together two worlds:

• Labubu’s imaginative, playful identity
• Coca-Cola’s nostalgic, global branding legacy

The result is a collection filled with wintery charm, red-themed delight, and seasonal freshness. Many pieces in the series carry snowy details, ice-themed elements, Christmas-styled accessories, and retro Coca-Cola aesthetics that pay tribute to classic holiday adverts. It is no surprise that this series has become particularly popular among UK collectors during winter and holiday seasons.

Full Character Overview – Labubu × Coca-Cola Limited Series

The official collection includes blind-box Vinyl Face characters, special edition figures, and ultra-rare secret versions. Below is a breakdown of the key pieces available in the UK market.

1. Blind Box Labubu Vinyl Face – Coca-Cola Series

The blind-box format introduces a sense of excitement and unpredictability that UK collectors adore. Each box contains one random Labubu figure styled in Coca-Cola themed outfits, winter gear, or festive accessories.

• Price range: £27 – £77 depending on variant and rarity
• Design themes: Snow, red scarves, Coca-Cola bottles, retro fonts, seasonal outfits
• Collector appeal: Ideal for new collectors and surprise-gift shoppers

The blind-box element adds thrill to collecting, especially when chasing limited or secret versions. This series is often restocked seasonally, making it a popular purchase during Christmas promotions and UK winter events.

2. Labubu Coca-Cola Series Figures – Full Set

For collectors who prefer a complete display, the full set includes all standard figures from the Coca-Cola collaboration. This is the most visually striking way to enjoy the series, showcasing the full range of character expressions and artistic diversity.

• Price range: £13 – £113 depending on figure size and version
• Ideal for: Display shelves, seasonal setups, holiday collectors
• Included figures: Multiple Labubu designs, each holding Coca-Cola bottles or styled in winter clothing

The full set appeals strongly to UK collectors who value complete collections and aesthetic display cohesion.

3. Labubu Secret Edition – LABUBU Express Figurine

One of the crown jewels of the Coca-Cola series, the LABUBU Express Secret Edition features Labubu driving a retro-red Coca-Cola delivery car. This figure is a powerful tribute to Coca-Cola’s vintage delivery trucks and holiday advertising history.

• Price: £166.00
• Rarity: Secret Edition – extremely limited
• Design notes: Retro vehicle, snowy accents, detailed sculpting
• Collector value: Highly sought after in UK collector groups

This figure is often considered the centrepiece of the entire collaboration and is one of the fastest-selling items on the UK market due to scarcity.

4. Labubu Vinyl Face Secret Edition – Coca-Cola Bottle Labubu

A particularly charming and unique secret variant, this edition features Labubu emerging from inside an oversized Coca-Cola bottle. The ice-themed environment makes it an iconic collectible.

• Price: £34.00
• Theme: Arctic coolness, red branding, bottle-shaped sculpt
• Collector appeal: Fun, display-friendly, instantly recognisable

This special edition stands out for its sculpted bottle element, making it popular among fans of quirky, eye-catching designs.

5. Labubu Vinyl Face Surprise Shake – Coca-Cola Edition

Part of the extended Coca-Cola themed lineup, the Surprise Shake edition features Labubu in festive winter wear holding a Coca-Cola bottle in a celebratory pose.

• Price: £23.00 (Black Friday deal price)
• Design notes: Santa-inspired outfit, snow-white fur, red accents
• Best for: Christmas display setups and winter decoration themes

This one is a favourite holiday figure among UK fans, especially during Black Friday and Christmas promotions.

The Rarity Story Behind the Coca-Cola Collaboration

One of the most compelling aspects of the Labubu × Coca-Cola series is its rarity structure. Secret editions, limited runs, and holiday-themed releases provide collectors with a sense of challenge and reward.

• Secret Edition pull rates: Extremely rare, often 1/72 or lower
• Seasonality: Coca-Cola themed figures are released in small quantities
• Collector demand: Increases significantly during winter and holiday months
• Resale value: Secret editions often appreciate over time

Collectors in the UK often compete to obtain the rarest figures because of the strong cultural nostalgia surrounding Coca-Cola’s holiday branding — an element deeply rooted in British seasonal advertising traditions.