Labubu WHY SO SERIOUS Series Explained – Fan Favourite Figures & UK Buying Guide

The Labubu WHY SO SERIOUS Series has taken the United Kingdom by storm with its dramatic circus-inspired themes, theatrical costumes, and unforgettable character personalities. Blending playful mischief with darker carnival aesthetics, this series has quickly become one of the most fascinating and story-driven Labubu collections for UK fans. Whether you’re a passionate collector, a blind box enthusiast, or searching for the next standout figure to expand your display, the WHY SO SERIOUS Series offers a bold, emotional universe unlike anything else in the Labubu world.

This in-depth UK guide explores every character in detail, the secret editions, the mood and artistry behind the designs, collector interest across the UK, the rarity system, blind box culture, and the best places to buy Labubu merch with quick delivery and solid customer service. If you’re ready for a deeper dive into one of the most theatrical and expressive series ever released, this guide is made for you.

Why UK Collectors Are Obsessed With the WHY SO SERIOUS Series

Across London, Manchester, Edinburgh, Birmingham, Liverpool, and Brighton, the WHY SO SERIOUS Series has become a fan favourite among UK collectors who crave darker tones, circus motifs, and a more intense visual narrative. Unlike softer, pastel-themed collections, this series leans into dramatic contrasts, bold colours, and complex personalities. It speaks to UK collectors who love figures with identity, character development, and a touch of mystery.

This collection blends circus nostalgia, theatrical costumes, stage flair, and mischievous clown energy. For many UK fans, it’s the perfect combination of cute and eerie, colourful and shadowy, playful and dramatic. The mix of jester hats, harlequin patterns, rich fabrics, and expressive faces makes this series stand out instantly in any display.

Another reason UK fans love this series is its strong storytelling potential. Each figure feels like a performer on a grand stage, with a personality that tells a story even before you touch the plush. This theatrical charm gives the WHY SO SERIOUS Series a unique emotional depth, making it ideal for collectors who value world-building and character-driven narratives.

The Art & Aesthetic Behind the WHY SO SERIOUS Collection

The overall aesthetic of this series draws inspiration from circuses, carnivals, jesters, and theatre arts. It blends bright stage lights with deep shadows, exaggerated costumes with whimsical accessories, and playful performances with mischievous undertones. The palette mixes bold reds and blues with gold, black, and cream, creating one of the richest and most visually dynamic Labubu collections to date.

The characters’ costumes use design elements such as:

• Harlequin diamonds
• Striped clown trousers
• Ribbon bows
• Asymmetrical hats
• Masks and theatrical makeup
• Bold colour blocking
• Metallic accents
• Story-driven silhouettes

Altogether, the WHY SO SERIOUS Series feels like stepping into a mysterious midnight circus—where each Labubu performs under glittering lights, backstage whispers fill the air, and every character has a role to play.

Full Character Breakdown – WHY SO SERIOUS Series

This series includes eight captivating characters, plus one Secret Edition and one Super Secret Edition. Each brings a distinctive flair, costume style, and personality to the lineup. Here’s a complete breakdown for UK collectors.

Juggling Clown

Juggling Clown embraces classic circus energy with its split-toned red and blue jester hat, oversized sleeves, and vintage-style striped trousers. Its playful facial expression captures the whimsical charm of circus performers. UK fans love its traditional clown aesthetic, making it one of the most iconic characters in the set.

Rainbow Jelly Bean

Colourful, cheerful, and vibrant, Rainbow Jelly Bean feels like the heart of the series. Dressed in a bright combination of blue, yellow, and pink with a scribbled “Just Smile” motif, this figure represents positivity and expressive creativity. It stands out visually and is especially popular among younger collectors and social media creators.

Flame Clown

Flame Clown features a fiery red palette, bold costume details, and a confident stage presence. The deep red hat with iconic flame-like styling gives it a powerful and dramatic silhouette. UK fans adore this character for its strong theatrical identity and vivid colour scheme, making it a striking centrepiece in any collection.

Shadow Joker

Shadow Joker brings a darker, gothic twist to the series. With its all-black sherpa suit, white-tipped pom-poms, and contrasting pale face, it adds a mysterious, enigmatic presence to the lineup. Many UK collectors consider Shadow Joker one of the best-designed characters thanks to its storytelling depth and shadowy aesthetic.

Silver Mist Clown

Silver Mist Clown features a unique mixture of grey, cream, black, and subtle muted tones that create an elegant monochrome palette. Its striped jester hat and harlequin patterns give it a vintage stage performer look. UK collectors appreciate its refined style and balanced colour approach.

Crimson Dancer

Dressed in deep red and white with a sculpted theatrical headdress, Crimson Dancer exudes elegance and power. Its design feels inspired by opera, ballet, and traditional stage arts, giving the series a graceful character. This figure is extremely popular among collectors who enjoy dramatic, sophisticated designs.

Lumino Feast

Lumino Feast introduces creamy whites, soft golds, and glowing tones, creating a gentle yet festive appearance. With its fluffy white hat and delicate gold pom-poms, it feels like a luminous performer from a snowy winter circus. UK fans frequently display Lumino Feast as a centrepiece due to its bright, radiant colour palette.

String Puppet

One of the most expressive designs in the series, String Puppet has a puppet-inspired outfit, a dark hood, yellow skirt, and charming theatrical makeup. The design combines vintage doll elements with circus storytelling, capturing the imagination of UK collectors who love whimsical narratives.

Secret Editions & Rarity Breakdown

Secret Edition – Bubblegum (1/40)

Bubblegum is the sweet, colourful surprise in this dramatic series. Featuring a bright green jester hat, star-shaped accents, and a playful purple body, Bubblegum stands out with candy-like charm. With a rarity of 1/40, it appears more frequently than many ultra-rare figures but is still challenging to obtain in the UK blind box market. UK collectors love its vivid colours and playful, circus-candy aesthetic.

Super Secret Edition – Moonlit Mask (1/80)

Moonlit Mask is the crown jewel of the WHY SO SERIOUS Series. This Super Secret Edition features a gold-and-silver dual jester hat, luxurious gold trousers, red pom-pom accents, and a hauntingly theatrical mask-inspired face. At a rarity of 1/80, Moonlit Mask is incredibly hard to find in the UK and is widely considered the top chase figure in the set.

Finding Moonlit Mask in a blind box is a celebrated moment among collectors, often shared across UK TikTok and Instagram communities.