⚡ Quick Answer
The Labubu x Hello Kitty collab is a Pop Mart x Sanrio series featuring Labubu in the style of Hello Kitty, Kuromi, Cinnamoroll, My Melody, Pochacco and Pompompurin. In the UK, pieces are available from £59, with a rare Secret Edition at £199. Above all, every item ships free from My Labubu UK.
Read on for the full character breakdown, prices and collector tips.
Table of Contents
What is the Labubu x Hello Kitty collaboration?
The Labubu x Hello Kitty & Friends collab is an official partnership between Pop Mart and Sanrio — two of the biggest names in the world of collectible toys and kawaii culture. In short, this collection takes Labubu’s playful monster look and applies it to six beloved Sanrio characters.
Furthermore, the timing of this drop makes it especially exciting. Released in early 2026, it arrives at a moment when Labubu’s UK fanbase is at its strongest. As a result, demand has been high from day one — with several pieces selling out and restocking within days of launch.
In particular, the collection features Hello Kitty, Kuromi, Cinnamoroll, My Melody, Pochacco and Pompompurin — each reimagined wearing Labubu’s monster costume. However, what really sets this collab apart is the rare Hello Kitty Secret Edition, which has a 1 in 72 chance of appearing in a blind box.
🎀 Labubu × Sanrio — Key Facts
| Partnership Pop Mart × Sanrio Characters included 6 Sanrio + Secret Edition | UK Price range £16 – £199 Secret Edition rarity 1 in 72 chance |
💡 Why this collab stands out
For this reason, this is not just another limited drop. It is the first time Labubu and the Sanrio world have officially crossed over. Moreover, it appeals to two massive fanbases at once — Labubu collectors and Sanrio fans — making it one of the most talked-about Labubu special collabs we have ever stocked.
Every character ranked by UK popularity
Based on real UK sales data and collector activity, here is how every Sanrio character in the Labubu collection ranks from most to least popular. However, keep in mind that every piece in this series is desirable — the ranking simply reflects what UK buyers are reaching for first.
Also available — the Pochacco Cosplay Plush (17 cm)
In addition to the vinyl keychain series, the collection also includes a larger format piece. Specifically, the Labubu × Sanrio Pochacco Cosplay Plush (17 cm) dresses Labubu in Pochacco’s puppy outfit as a soft plush toy — making it an ideal gift for younger collectors or anyone who prefers a huggable format over a keychain.
🐾 Labubu × Sanrio Pochacco Cosplay Plush — 17 cm
Soft plush format · Kawaii collector piece · Perfect as a gift · Free UK delivery included
The Hello Kitty Secret Edition — why it is the most important piece in the collection
Most importantly, no guide to this collection would be complete without covering the Hello Kitty Secret Edition. This piece is in a different category entirely from the standard characters. However, it requires either exceptional luck — a 1 in 72 chance from a blind box — or a direct purchase at £199.
Furthermore, the Secret Edition features a unique monster costume design that does not appear in the standard series. As a result, it is already one of the most talked-about pieces in the UK Labubu community. In particular, collectors who take the hobby seriously treat this piece as the centrepiece of their Sanrio display.
| 💎 Hello Kitty Secret Edition Above all, the rarity of this piece sets it apart. With only a 1 in 72 chance of finding it in a blind box, many UK collectors choose to purchase it directly. In addition, the premium design makes it a strong long-term collector piece. For this reason, we recommend securing yours now while stock remains available at My Labubu UK. | UK Price £199 Secret Edition — 1 in 72 rarity Standard pieces £59 each 6 characters available now |
However, if you prefer to guarantee the Secret Edition without relying on blind box luck, you can purchase it directly on our Hello Kitty Secret Edition page — stock is updated in real time.
Blind Box vs individual piece — which should you buy?
This is the most common question UK collectors ask about this series. In short, both options are valid — but they suit different types of buyers. Here is a clear breakdown to help you decide.
| 🎁 Choose the Blind Box if…
| 🎀 Choose individual pieces if…
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💡 Our recommendation
For most UK buyers, the Hello Kitty & Friends Blind Box (from £59) is the best starting point. However, if Hello Kitty or Kuromi is your must-have character, go straight for the individual piece. Above all, do not miss the Secret Edition if you are a serious collector — it will not be available forever.
Full Labubu x Hello Kitty collection — UK prices and availability
In summary, every piece from the Labubu x Sanrio collab is available right now at My Labubu UK. Furthermore, all orders come with free UK delivery and a satisfaction guarantee.
Full price guide — every piece in the collection
🔗 About the Pop Mart × Sanrio partnership
For full details on the official partnership and product history behind this collab, visit the official Pop Mart UK website — the brand behind every genuine Labubu figure.
Similarly, if you enjoy kawaii crossover collabs, you will also love the Labubu x Stitch collection — another hugely popular series among UK collectors that brings together two beloved characters in one limited release.
🎀 Labubu × Hello Kitty — In Stock Now
Shop the full Sanrio collab with free UK delivery
6 characters · Secret Edition · Blind Box · 100% authentic · Secure checkout
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